Clients looking for business analytic providers are usually looking for the following value propositions
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| Dimension |
Key benefit looked by typical client |
Value appreciated by
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Attribute of stakeholder |
Example |
| Classic data mining |
Pure data mining methodological excellence |
Sophisticated Data Mining department
|
Usually highly analytical competitor, data mining as the strategy of the company |
TESCO, Netflix |
| Information knowledge |
Analytical edge provided by ability to define/collect the right type of data required for various business goals, per industry |
Business departments, CRM department |
Usually client is at the mid of data mining journey,understand basics of data analytics, trying to define data differentiation strategy |
Company who have only 1-10 data mining projects |
| Industry knowledge |
Industry knowledge, having experience in delivering models to multiple companies from same industry across the World |
Business, CRM, Marketing |
Starts to define analytics projects, starts to learn the basics |
Emerging market telecom |
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